Marketing Audit + Strategic Direction
You’re doing a lot to support your business. This audit helps you see what’s actually moving it forward.
This is for you if:
You’re doing a lot to support your business (showing up online, hosting events, trying new ideas) but without a clear structure and flow.
You’re actively doing marketing but priorities feel foggy or constantly shifting.
You’re trying to support both what happens in-person and what happens online, but it’s hard to see how they’re meant to work together.
You’re feeling the weight of marketing decisions and want clarity before committing more time, money, or energy.
Does your brain feel like this sometimes when you think about marketing?
If yes, then you’re not alone. Trust me.
The #1 question this audit answers:
How is your marketing supporting your business today, and where would clarity make everything feel easier tomorrow?
Did I just hear your sigh of relief through the screen?
This audit includes a thoughtful review of your website and visitor behavior, organic and paid marketing efforts, email ecosystem, customer journey, and how your in-person and digital experiences work together. This is all evaluated within the context of your real-world capacity and goals.
This level of work asks you to open up the heart of your business: how decisions are made, where energy goes, and what’s actually supporting growth.
A clear understanding of what’s working and why
Insight into patterns that explain where friction is coming from
A prioritized strategy grounded in your actual capacity
Confidence in what to focus on now, and what can wait
What you’ll walk away with
Here’s what this audit gives you
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This includes your assets, data, and backend systems (evaluated in context, not in isolation) so we (you and I) understand how everything is actually working together.
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A live walkthrough of your audit findings, either in person (if you’re local) or via recording, where I walk you through what I reviewed, what I’m seeing, and how to interpret the patterns in your marketing.
This typically happens within 7–10 days after I’ve completed my first pass of your data.
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You’ll get a clear outline of what to shift, what to simplify or deprioritize, and where it makes sense to double down; all prioritized based on your capacity and goals.
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A dedicated conversation after you’ve had time to sit with the findings and action plan. This is where we talk through questions, trade-offs, and how to implement what’s recommended in a way that fits your capacity.
This usually takes place about two weeks after delivery, once you’ve had space to reflect.
Investment: $1,985
A brief, complimentary discovery call is included to ensure this audit is the right fit.
The Chemistry of Collaboration
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![Two women smiling and hugging, one holding a navy folder from the State of Washington.]()
“Elaine has shown incredible professionalism, care, and ingenuity in evolving our social media and digital presence into rich, robust channels. Thanks to her hard work, we now reach our audiences in new, creative, and more effective ways. She has been essential in helping the State Auditor’s Office fulfill its vision of increasing trust in government.”
- Pat McCarthy, Washington State Auditor
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![Leslie Davenport]()
“Elaine is a true friend who listens with care, speaks with insight, and shows up with heart. She’s smart, reliable, and creative, bringing warmth and wisdom to every interaction. Her natural ability to connect with others, paired with her integrity, experience, and follow-through, are the perfect combination for crafting strong relationships and impactful work.”
- Leslie Davenport, Author of All The Feelings Under the Sun
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![A woman wearing a black hat and a yellow scarf, smiling for the photo.]()
“Within just 30 days of working with Elaine, we secured over $107,000 in new digital business and brought key campaigns to fruition. Her expertise and strategic approach created immediate, measurable impact.”
- Bernie F., The McClatchy Company
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![A woman with glasses and long dark hair sitting on a beige armchair in front of an orange wall with a large penguin mural, smiling.]()
“I had the privilege of training Elaine when she first joined PRH, and it was immediately clear she had a curious mind and a talent for asking intelligent, strategic questions. She brought a warm, uplifting energy to our team and excelled at facilitating meaningful connections within the group. Elaine is also an exceptional public speaker, presenting her ideas with confidence, clarity, and flair.”
- Lizzi D., Penguin Random House
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![A woman with blonde hair, glasses, and a black top smiling indoors, with a lamp and a shelf in the background.]()
“Elaine has been a vital part of our team and an exceptional partner to work with. Her dedication to our mission is unwavering, and her meticulous approach to data analysis has directly contributed to the success of our campaigns. She combines analytical precision with a collaborative spirit, making her an invaluable asset.”
- Caitlin L., Penguin Random House
A quick note from the element:
If you’ve made it this far, you likely already know whether this audit is what you need.
My role here isn’t to overwhelm you or hand you a long list of things to fix (I promise!). It’s to help you understand your marketing clearly, make confident decisions, and feel supported throughout the process.