What made you scan the QR code?
The McKnight Element is a Tacoma-based strategic marketing consultancy. If something in your marketing feels unclear, misaligned, or ready for refinement, you’re in the right place.
Welcome to The McKnight Element
If you landed here from my business card or flyer, I am glad you came.
The McKnight Element is a Tacoma-based strategic marketing consultancy. I partner with local businesses who want clarity, structure, and stronger decision-making in their marketing.
This is executive-level marketing leadership designed around your business.
This is what working together looks like:
Where do you need support most?
Select the area that reflects the results your business needs right now.
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Marketing Audit + Action Plan
If your marketing feels busy but not decisive, you are not alone. This audit shows you what is actually performing, what is costing you, and what to do next.
You will walk away with a clear action plan you can execute immediately.
→ See What the Marketing Audit Includes
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Strategic Planning Intensive
When you are at a decision point, more ideas are not the answer. You need a sharp plan built around your goals, constraints, and priorities.
This session turns uncertainty into a focused roadmap you can move on with confidence.
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Fractional CMO Services
If marketing is too important to stay reactive, it is time for leadership. I step in as a senior partner to guide strategy, execution, and performance, without the cost of a full-time hire.
This is for businesses ready for consistency, clarity, and stronger outcomes.
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Free 30-Minute Discovery Call
If you are not sure what you need, start here.
We will talk through what is happening in your business and identify the most useful next step.
No pressure!
The Chemistry of Collaboration
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![Two women smiling and hugging, one holding a navy folder from the State of Washington.]()
“Elaine has shown incredible professionalism, care, and ingenuity in evolving our social media and digital presence into rich, robust channels. Thanks to her hard work, we now reach our audiences in new, creative, and more effective ways. She has been essential in helping the State Auditor’s Office fulfill its vision of increasing trust in government.”
- Pat McCarthy, Washington State Auditor
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![Leslie Davenport]()
“Elaine is a true friend who listens with care, speaks with insight, and shows up with heart. She’s smart, reliable, and creative, bringing warmth and wisdom to every interaction. Her natural ability to connect with others, paired with her integrity, experience, and follow-through, are the perfect combination for crafting strong relationships and impactful work.”
- Leslie Davenport, Author of All The Feelings Under the Sun
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![A woman wearing a black hat and a yellow scarf, smiling for the photo.]()
“Within just 30 days of working with Elaine, we secured over $107,000 in new digital business and brought key campaigns to fruition. Her expertise and strategic approach created immediate, measurable impact.”
- Bernie F., The McClatchy Company
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![A woman with glasses and long dark hair sitting on a beige armchair in front of an orange wall with a large penguin mural, smiling.]()
“I had the privilege of training Elaine when she first joined PRH, and it was immediately clear she had a curious mind and a talent for asking intelligent, strategic questions. She brought a warm, uplifting energy to our team and excelled at facilitating meaningful connections within the group. Elaine is also an exceptional public speaker, presenting her ideas with confidence, clarity, and flair.”
- Lizzi D., Penguin Random House
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![A woman with blonde hair, glasses, and a black top smiling indoors, with a lamp and a shelf in the background.]()
“Elaine has been a vital part of our team and an exceptional partner to work with. Her dedication to our mission is unwavering, and her meticulous approach to data analysis has directly contributed to the success of our campaigns. She combines analytical precision with a collaborative spirit, making her an invaluable asset.”
- Caitlin L., Penguin Random House
Built for Tacoma.
I live here. I work here. I care about the businesses shaping this community.
If you prefer in-person strategy sessions, coffee meetings, and partnerships rooted in real relationships, you are in the right place.
The McKnight Element was built to support local businesses with clarity, intelligence, and grounded strategy.
A quick note from the element:
If you scanned that QR code, something caught your attention.
Curiosity is usually the first signal that something in your business needs refinement.
You do not need more marketing noise. You need clarity and informed decisions.
If that resonates, I would love to work with you.