Hi, I’m Elaine. Let’s talk about what’s happening in your marketing.
I help established businesses understand what’s working, figure out what’s getting in the way, and make better decisions about what marketing should be doing next. You don’t need to know what exactly you need before we talk.
HOW I HELP
Diagnose. Strategize. Lead.
The problem determines the work, not the other way around.
Marketing Audit & Strategic Direction
Understand what you’re current marketing is actually doing before you invest more into it. I look across the existing ecosystem to identify what’s working, what’s getting in the way, and what deserves attention next.
Marketing Strategy Development
Build the strategic thinking underneath the marketing activity. We look at the audiences, opportunities, customer journey, channels, priorities, and business goals that should shape what marketing does next.
Fractional CMO
Put senior marketing leadership inside the organization. For businesses that already have people, agencies, or specialists doing the marketing, but need someone responsible for connecting the strategy, priorities, investment and performance across it all.
Have one specific marketing decision you need another strategic brain on?
A LITTLE ABOUT HOW I WORK
I don’t start by asking what else should you do.
More ads?
More social media?
SEO?
A new website?
Maybe.
But before I recommend more marketing, I want to understand what the business is trying to accomplish, what your current marketing is telling us, who you’re actually trying to reach, and what problem are we trying to solve.
I figure out the problem before I recommend the service.
EXPERIENCE BEHIND THE STRATEGY
I’ve been inside the work, not just advising from the outside.
7
Team members led in the automotive industry
$2M+
Annual advertising investment managed
$107K
New digital revenue generated in 30 days
10+ years
Across marketing, publishing, and founder-led environments
“What impressed me most was the process. Every meeting was well organized, collaborative, and focused on creating practical solutions we could actually implement... Elaine helped connect the dots between our brand, customer experience, community outreach, and long-term growth strategy.” - Raveen K. | Owner of Manager’s Pizza
I love working face-to-face when geography allows it, whether that’s sitting across a conference table, walking through the business together or grabbing coffee. I also work with organizations virtually when it makes more sense. Either way, the work stays collaborative.
Based in Tacoma.
Working locally and beyond.
Are you here because we talked about your book?
I have a marketing strategy service specifically for self-published and small-press authors.
ONE LAST THING
What made you keep the card?
Maybe something from our conversation stuck with you. Maybe there’s a marketing decision you’ve been sitting on. Maybe you know something isn’t working, but can’t quite put your finger on what. Or maybe you’re just curious about what I’d see if I looked at your business.
You don’t need to arrive knowing the answer. Tell me what’s happening.
We’ll start there.