Marketing Strategy

Strategic marketing support for leaders who need clear prioritization and direction, not just more ideas.

Explore Strategy Support

This is for you if:

    • You’ve outgrown trying to figure it all out. You want to make smarter, more intentional decisions before investing more time, money or energy into the wrong things.

    • You’re preparing for a shift—like launching a new product or service, opening a new location, hiring, growing, or changing direction—that invites a new way of thinking.

    • You have multiple levers to pull—social media, email marketing, advertising, partnerships, even multiple locations—but no clear strategy guiding how to prioritize or use them together.

Here’s the power marketing strategy gives you:

  • You don’t just have analytics, you understand them. Marketing strategy helps you interpret patterns, signals, and trends so you know when to adjust, when to stay the course, and when something truly needs attention.

  • Instead of wondering whether you should be focusing on social media, consumer journey, SEO, email, or something else entirely, strategy helps you choose intentionally. The goal isn’t to do everything, it’s to use the right tools, in the right way, for your business.

  • Strategy makes gaps visible. Whether it’s messaging, conversion points, channel alignment, or follow-through, you gain clarity on what’s not supporting your goals, and what to do about it.

  • Strategy filters out pressure and replaces it with focus. You’re no longer chasing what you should be doing, you’re making decisions based on what’s realistic, sustainable, and effective for where your business is right now.

  • With strategy in place, you stop second-guessing every move. You know why you’re doing what you’re doing, which makes it easier to stay consistent, evaluate progress, and adjust without panic.

Strategy isn’t a performance or a document you admire from afar. It’s a decision-making tool designed to help you move forward with confidence instead of carrying the weight of the unknown.

Ways we can strategize together

  • For leaders who need clarity, perspective, and direction now.

    This is a focused, high-impact strategy conversation designed to help you think clearly, prioritize effectively, and decide what to do next.

    It’s ideal if:

    • you’re at a decision point

    • you need to talk through ideas with a strategic partner

    • you want to sanity-check your direction

    • you’ve completed a marketing audit and need help interpreting next steps

    • you want clarity without committing to a longer engagement

    What this session gives you

    • space to think strategically

    • clarity around your next move

    • prioritized direction grounded in your reality

    • confidence in what to focus on and what to ignore

    Some clients walk away with exactly what they need from this single conversation. Others use it as a stepping stone toward deeper strategy work. Both outcomes are valid.

    Book a Strategic Consulting Session (this is a paid, focused working session)

  • For businesses that need deeper alignment and a strategy others can execute against.

    This engagement is designed for leaders and teams who want marketing strategy that lives beyond a single conversation.

    It’s ideal if:

    • you’re preparing for growth, change, or a new phase

    • your team needs shared direction and alignment

    • decisions feel fragmented or inconsistent

    • you want a documented strategy to guide execution

    • you’re tired of holding everything in your head

    What this engagement provides

    • clear strategic direction grounded in your goals and constraints

    • defined priorities and sequencing

    • alignment between business objectives and marketing decisions

    • a strategy that supports ongoing execution and future decisions

    This is strategy as infrastructure, built to support you and your team moving forward. Typically a 6–8 week engagement resulting in a documented strategy your team can execute against. Here’s what this process looks like.

    Inquire About Marketing Strategy Development

This work is designed to show you a birds eye view of your marketing so you can grow your business confidently and efficiently as possible.

Not sure which path fits yet?

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Not sure which path fits yet? ~

You don’t have to decide alone.

The Chemistry of Collaboration

  • Two women smiling and hugging, one holding a navy folder from the State of Washington.

    “Elaine has shown incredible professionalism, care, and ingenuity in evolving our social media and digital presence into rich, robust channels. Thanks to her hard work, we now reach our audiences in new, creative, and more effective ways. She has been essential in helping the State Auditor’s Office fulfill its vision of increasing trust in government.”

    - Pat McCarthy, Washington State Auditor

  • Leslie Davenport

    “Elaine is a true friend who listens with care, speaks with insight, and shows up with heart. She’s smart, reliable, and creative, bringing warmth and wisdom to every interaction. Her natural ability to connect with others, paired with her integrity, experience, and follow-through, are the perfect combination for crafting strong relationships and impactful work.”

    - Leslie Davenport, Author of All The Feelings Under the Sun

  • A woman wearing a black hat and a yellow scarf, smiling for the photo.

    “Within just 30 days of working with Elaine, we secured over $107,000 in new digital business and brought key campaigns to fruition. Her expertise and strategic approach created immediate, measurable impact.”

    - Bernie F., The McClatchy Company

  • A woman with glasses and long dark hair sitting on a beige armchair in front of an orange wall with a large penguin mural, smiling.

    “I had the privilege of training Elaine when she first joined PRH, and it was immediately clear she had a curious mind and a talent for asking intelligent, strategic questions. She brought a warm, uplifting energy to our team and excelled at facilitating meaningful connections within the group. Elaine is also an exceptional public speaker, presenting her ideas with confidence, clarity, and flair.”

    - Lizzi D., Penguin Random House

  • A woman with blonde hair, glasses, and a black top smiling indoors, with a lamp and a shelf in the background.

    “Elaine has been a vital part of our team and an exceptional partner to work with. Her dedication to our mission is unwavering, and her meticulous approach to data analysis has directly contributed to the success of our campaigns. She combines analytical precision with a collaborative spirit, making her an invaluable asset.”

    - Caitlin L., Penguin Random House

What the Marketing Strategy Development process looks like

  • You’ll complete a short questionnaire and share view-only access to your platforms. This may include social media accounts, email marketing platforms, existing marketing plan, and website analytics.

    This step ensures I’m not walking in cold and that our conversation is grounded in 100% reality.

  • We start with a focused conversation to walk through:

    • your business

    • your current marketing efforts

    • what feels heavy or unclear

    • what you’re hoping to change

    This gives me a clear view of where things stand today, and what matters most to you, before I move into deeper analysis.

  • I bring my analysis to the table and we work through it together.

    This includes:

    • a review of what’s currently resonating and what’s not

    • identification of gaps, friction points, and missed opportunities

    • insight into what feels realistic given your actual capacity

    • audience and market intelligence informed by tools like SparkToro, so we’re not relying on assumptions about where your target audience spends time, what they care about, or who already influences them

    This session is designed to ground strategy in real-world behavior.

    It’s a collaborative working session, not a presentation you’re expected to passively accept.

  • We lock in the strategy and translate it into clear priorities.

    Together, we:

    • narrow your focus

    • determine what matters now vs later

    • outline strategic direction for the next 3, 6, and 12 months

    The goal is not just a plan, it’s confidence in how to move forward.

Most Marketing Strategy Development engagements run 6–8 weeks, with a series of focused working sessions and synthesis in between.

The outcome is a clear, documented strategy designed to guide decisions and execution.

Some clients choose to continue into ongoing support once the strategy is in place; others take the strategy and execute independently.

Start your strategy project

A quick note from the element:

If you’re here, chances are you already feel the weight of the decisions in front of you.

This work isn’t about more tactics or outside noise. It’s about creating space to think clearly, align your efforts, and move forward with confidence.

If you’re ready to slow down just enough to choose the right direction, I’d love to work together.

Start with a strategic conversation

Please take a moment to complete this form thoughtfully and honestly. Your responses help me understand your business, your goals, and what’s feeling most unclear right now.

Once submitted, I’ll follow up to schedule a discovery conversation if it feels like a strong fit on both sides.