Growth, Down to a Science.

Connection, Across Cultures.

Bilingual Fractional CMO services—your on-demand Chief Marketing Officer, strategist, and data translator for growing small and medium-sized businesses. Expert leadership and growth strategy without the full-time expense.

A woman with long dark hair smiling and looking to her left, wearing a beige blazer and a light-colored top, against a plain white background.
Book Your Free 30-Minute Call
Close-up of a black square with the text 'Cm' inside a pink border, likely a part of a chemistry element or unit label.

Fractional CMO Partnership

Lead your marketing from strategy through results, providing the vision, priorities, and leadership your team needs to executive effectively. Perfect for small businesses and nonprofits ready for serious growth without the overhead of a full-time Chief Marketing Officer (CMO).

Learn more
Close-up of a black square with the text 'Ms' inside a pink border, likely a part of a chemistry element or unit label.

Marketing Strategy Consulting

Collaborate with a seasoned marketing strategist to sharpen your approach, focus resources where they’ll deliver the biggest return, and ensure your business growth strategy stays on track.

Learn more
Close-up of a black square with the text 'Pm' inside a pink border, likely a part of a chemistry element or unit label.

Marketing Analytics & Reporting

Transform marketing performance data into clear insights and next steps. From channel performance to campaign ROI, we deliver the marketing analytics you need to make confident, data-driven decisions.

Learn more

Across Cultures

Image of an element from the periodic table with the symbol 'Ac'

This special element blends cultural fluency with business growth

Explore Across Cultures

$3 Trillion

Annual Latino buying power in the U.S.

Axios, 2024

Meet the “Em” Element

A woman with long dark hair wearing a light blue blazer and white top, standing against an orange background.

I have the heart of a teacher and the mind of a strategist. As a bilingual Fractional CMO and data translator, I simplify marketing so leaders can make confident, growth-driven decisions. My name is Elaine McKnight, and that’s the core of The McKnight Element.

Get To Know Me

Proven Elements of Growth

Drove $107K in new digital revenue in just 30 days by connecting small and medium-sized businesses with targeted advertising strategies.

Explore My Work
An announcement for The Reader Lounge, rebranded to attract more diverse readers, with a call-to-action button to read the full case study.
A woman is giving a presentation to a group of three women in a conference room. The presenter stands near a large screen, speaking to the seated women, who are listening attentively. The table has laptops, papers, and a tissue box.
A woman is giving a presentation in a conference room, standing next to a large screen displaying a spreadsheet with data and charts. Several attendees are seated, watching her, including a man in a maroon shirt and a woman with long blonde hair.

The Chemistry of Collaboration

  • Two women smiling and hugging, one holding a navy folder from the State of Washington.

    “Elaine has shown incredible professionalism, care, and ingenuity in evolving our social media and digital presence into rich, robust channels. Thanks to her hard work, we now reach our audiences in new, creative, and more effective ways. She has been essential in helping the State Auditor’s Office fulfill its vision of increasing trust in government.”

    - Pat McCarthy, Washington State Auditor

  • Leslie Davenport

    “Elaine is a true friend who listens with care, speaks with insight, and shows up with heart. She’s smart, reliable, and creative, bringing warmth and wisdom to every interaction. Her natural ability to connect with others, paired with her integrity, experience, and follow-through, are the perfect combination for crafting strong relationships and impactful work.”

    - Leslie Davenport, Author of All The Feelings Under the Sun

  • A woman wearing a black hat and a yellow scarf, smiling for the photo.

    “Within just 30 days of working with Elaine, we secured over $107,000 in new digital business and brought key campaigns to fruition. Her expertise and strategic approach created immediate, measurable impact.”

    - Bernie F., The McClatchy Company

  • A woman with glasses and long dark hair sitting on a beige armchair in front of an orange wall with a large penguin mural, smiling.

    “I had the privilege of training Elaine when she first joined PRH, and it was immediately clear she had a curious mind and a talent for asking intelligent, strategic questions. She brought a warm, uplifting energy to our team and excelled at facilitating meaningful connections within the group. Elaine is also an exceptional public speaker, presenting her ideas with confidence, clarity, and flair.”

    - Lizzi D., Penguin Random House

  • A woman with blonde hair, glasses, and a black top smiling indoors, with a lamp and a shelf in the background.

    “Elaine has been a vital part of our team and an exceptional partner to work with. Her dedication to our mission is unwavering, and her meticulous approach to data analysis has directly contributed to the success of our campaigns. She combines analytical precision with a collaborative spirit, making her an invaluable asset.”

    - Caitlin L., Penguin Random House

Ready to take the guesswork out of your marketing?

Book Your Free 30-Minute Call

The Toolbox:

Logo of Statista with stylized wave graphic.
A stylized diagram using Google colors with interconnected circles, representing a flowchart or process.
A circular, black and white logo with a central dot and radiating segments, representing the Pew Research Center.
Logo of the United States Census Bureau with blue background and white text.
Colorful text spelling 'sparkTora' in bold, playful letters.

Start Your Growth Plan

Interested in working together? Fill out some info and I will be in touch shortly. Can’t wait to hear from you!