Strategy That’s Built to Fit—Not Just Fill the Gaps
At The McKnight Element, I don’t believe in one-size-fits-all marketing. My role is part strategist, part translator: turning the sometimes overwhelming world of marketing channels, multicultrual marketing, tools, and tactics into something clear, doable, and effective. Every engagement is customized, collaborative, and built on facts and data—not guesswork—so you can make decisions with confidence.
Fractional CMO Partnership
I step in as your part-time Chief Marketing Officer, embedding into your leadership team to bring alignment, direction, and growth strategy to life. I lead your marketing like it’s my own: building roadmaps, managing priorities, collaborating across departments, and ensuring every dollar and decision is working toward your business goals.
What’s included:
Strategic planning and quarterly roadmaps
Cross-functional leadership and team alignment
Marketing budget guidance and performance oversight
Executive reporting and stakeholder communications
Best for:
✔️ Mission-driven orgs or startups without a full-time CMO
✔️ Growing businesses that need leadership, not just execution
✔️ CEOs who want a strategic partner they don’t have to micromanage
Marketing Strategy Workshop
As a business owner, you’ve got a lot going on. This workshop is a focused engagement where we zoom in on your goals, assess what’s working, and build a prioritized marketing strategy rooted in data and aligned with your audience. No vague decks. Just a smart plan that fits your team’s actual capacity, rooted in education.
What’s included:
Discovery + performance audit
Audience and channel clarity
Positioning and messaging refinement
Strategic plan with prioritized actions
Best for:
✔️ Teams preparing for a pivot, launch, or new growth phase
✔️ Organizations needing a clear plan before hiring or scaling marketing
✔️ Founders who feel like they’re doing everything and want focus
Performance Reporting and Insight Packages
Messy data = bad decisions. I help clean and organize your existing marketing data so it’s telling the most accurate story possible. From there, I translate that story into plain English (or Spanish) so you know exactly what’s working, what’s not, and where to focus next.
Reporting can be as light-touch as a one-page “here’s what your data is saying” summary, or as in-depth as a full presentation with detailed recommendations. And if you don’t have clean data to start with? I can help you set up the basics—like integrating analytics into your website and creating easy-to-read dashboards in tools like Google Analytics so you have a foundation you can actually trust.
What’s included:
Data review, cleanup, and organization
Clear narrative insights, not just numbers
Reporting in your preferred format (one-sheet, presentation, or ongoing updates)
Optional analytics setup & dashboard creation
Best for:
✔️ Teams swimming in numbers but unsure what they mean
✔️ Businesses that want actionable insights, not just spreadsheets
✔️ Owners who know “data is power” but aren’t sure how to harness it
Ready to add The McKnight Element to your business equation?
Jump to the form, we’ll map your path forward.
Across Cultures: Hispanic & Latino Growth Strategy
This special element is designed specifically for businesses and brands ready to authentically connect with Hispanic and Latino audiences. This isn’t about translation or checking a diversity box, it’s about building intentional, culturally relevant strategies that drive measurable growth within one of the fastest-growing and most influential consumer markets in the U.S.
What’s included:
Cultural Market Audit: Review of your brand’s current messaging, creative, and targeting through a Hispanic and Latino cultural lens; uncover untapped audience segments; assess for cultural misalignments or risks.
Audience & Opportunity Mapping: Analyze demographics, psychographics, and purchasing behaviors within Hispanic and Latino communities; benchmark competitors; identify market-entry or expansion opportunities.
Strategic Activation Plan: Develop culturally relevant campaign concepts, bilingual or Spanish-first messaging frameworks, and a channel mix tailored for Hispanic and Latino reach. Include a measurement plan to track engagement, conversions, and lifetime value from these audiences.
Best for:
✔️ Businesses ready to invest in authentic, research-backed strategies for reaching Hispanic and Latino audiences
✔️ Brands seeking to expand market share by connecting deeply with culturally diverse consumers
✔️ Teams that want to approach multicultural marketing with data, insight, and respect
Marketing Audits & Diagnostics
Let’s take a look under the hood. I’ll review your current marketing setup—ads, messaging, audience targeting, analytics—and tell you exactly where you’re strong, where you’re spinning your wheels, and where the real opportunities are. You’ll walk away with a clear, honest view of what’s working and what’s wasting your time (and money).
What’s included:
Audit of current efforts (paid, owned, earned media)
Data review and funnel diagnostics
Written insights + actionable recommendations
Best for:
✔️ Small teams flying blind and guessing their way through marketing
✔️ Businesses about to increase marketing spend and want to do it wisely
✔️ Founders who know something’s off but can’t pinpoint what
Advisory & Executive Collaboration
This is for founders, CEOs, or internal marketers who want ongoing access to a thinking partner. Whether it’s monthly strategy calls, reviewing campaigns, helping hire the right talent, or guiding high-level decisions—I’m here when you need clarity, accountability, or just a second brain.
What’s included:
Flexible monthly advisory calls or retainer
Strategic reviews and real-time feedback
Guidance on hiring, messaging, or scaling your efforts
Best for:
✔️ Leaders who want to make smarter marketing decisions, faster
✔️ In-house marketers who need a senior strategist to lean on
✔️ Teams who don’t need execution, but do need direction
Not sure what fits?
Bring me your sticky notes, your scattered ideas, your “someday” list—I’m here to help untangle it. No pressure, just possibilities.